MOJODRILL
Improving college lifestyles through habits and routines
PLATFORM
Mobile (App)
ROLE
End-to-end
EXPERTISE
Product Design
UX/UI
Qual. Research
Illustration
TIMELINE
15 weeks
Project Description
MojoDrill helps college students build a consistent and positive morning routine, amidst their busy, unpredictable schedules. This project explores daily habits, motivation, and emotions to shape a practical, engaging solution—featuring character illustrations and evidence-based strategies for long-term habit formation.
TIMELINE
A 15-week process identifying a market opportunity, conducting research and data analysis, followed by ideation, prototyping, user testing, and final mockup development.
BACKGROUND
A consistent morning routine can boost health, focus, and overall productivity. However, college students often face hectic, unpredictable schedules and may lack awareness of the routine’s benefits—making it feel unnecessary or difficult to maintain.
How might we motivate and educate college students to establish a positive morning routine?
How might we support college students in adopting a consistent morning routine in a practical and fun way?
Process
LITERATURE REVIEW
Reviewed publications to understand the current landscape and potential interventions.
CARD SORTING + INTERVIEWS
Provided participants with activity cards to organize according to their daily routines. This helped prompt habit recall, visualize key tasks, and uncover motivations and behaviors.
MARKET BENCHMARKING
Analyzed current solutions to understand the current landscape, and identify gaps and opportunities.
IDEATION
Defined design criteria as success metrics and generated 100+ concepts. Selected and prototyped top ideas for testing.
PRODUCT TESTING - CONCEPT & USABILITY
Conducted concept and usability testing with users and peers to gather feedback and refine the solution.
DESIGN SYSTEM AND ILLUSTRATIONS
Established the product’s design language and brand identity. Designed a character mascot and built a cohesive design system.
FINAL PRODUCT
Applied the design system to create a high-fidelity interactive prototype.
Solution
The ultimate goal is to foster long-term behavior change in users, supported by the following key product principles:
MOTIVATING
Encourages consistent engagement and a sense of progress.
PRACTICAL
Easily fits into daily routines and real-life contexts.
FUN
Makes the experience enjoyable and rewarding. Introduces a friendly, guiding character, Mojo, to create emotional connection and leading/interacting with user.
EDUCATIVE
Builds knowledge and awareness over time.
